We all know, in recent years, although the Jingjiang air conditioning companies in the domestic end of the market still occupies a more important position, but because a series of vicious price war caused by the disorder in the local market competition, resulting in numerous small workshops in order to reduce the cost of processing Erzhi product quality drops, and a portion of medium and large enterprises were forced to cut prices to survive the fight, so that the local market pandemonium. This variety, many large and medium local enterprises have expressed their anxiety, and relevant industry associations, organizations and administrative departments of the Jingjiang expressed concern about the future of air-conditioning business, then what is the future of the enterprise Jingjiang air, air-conditioning end of the manufacturer should the Jingjiang How to deal with this seemingly endless price war, and how to survive the competition in the development of disorder on?
reporters in the study found that the reason why the local market to produce such heated price war, and not see the reasons for decline continued unabated, in addition to the local market does exist in the fierce market competition, but also with the vicious competition among various enterprises means inseparable, and less local air conditioning industry associations inseparable from an act or omission, with the local government to encourage competition and allow the plant opened a small workshop inseparable. Jiangsu Jiang Ping Wang Ji air conditioning and cleaning Equipment Co., Ltd. home director believes it is the superposition of a variety of reasons, only allow the survival of Jingjiang difficult air-conditioning business, the development step. To resolve this disorder Jingjiang air-conditioning business competition, it is necessary to change the current situation many ways.
practice their own only reasonable competition in the market, only conducive to long-term development and layout, it conducive to the healthy growth of the industry. For medium-sized enterprises, in response to price wars, should not pander to the low prices and passive fight. Jiangsu Jiang Ping Wang Ji air conditioning and cleaning Equipment Co., Ltd. home director that, for large enterprises, in addition to improving production efficiency, reduce production costs other than medium-sized enterprises should first increase independent innovation, improve the technological content of products, develop more types of central air conditioning parts, to avoid the homogenization of competition. And keep up the national energy conservation policy, in order to obtain the support of national policy. These high-tech products to increase the scope of application, continuous efforts and innovation to develop more and better new products, quality, and constantly improve the service system, to better products dedicated to users. Thereby expanding the sales side, increase sales.
In addition, Wang Zhuren that, for medium-sized enterprises, in the network system, management, and product quality on an issue, started his own brand, in creating value for customers concepts, quality products, preferential price, perfect after-sales service for all construction units reduce the project cost, the highest quality project to provide enthusiastic services to win the reputation and win the market. Of course, the end products for the domestic market, fierce competition, qualified medium-sized enterprises can also be familiar with the international market, developing products for the international trend to open up international markets to avoid the narrow cut-throat competition with each other on the domestic market, touch The badly beaten. Not only for the state to create a benefit for the enterprise, but also led the development of the industry trend, in familiar international market, but also more conducive to healthy competition in the domestic market.
For those SMEs, Jingjiang City, air conditioning plant in Kyushu Lizi Yu managers believe that SMEs should be a reasonable price and high quality products for the competitors, and more formation works and installation of commercial companies, there is no R & D capabilities, can be OEM production, low production cost using the strengths of their own, with other companies complement each other, rather than a vicious price war, vicious competition not only squeeze the profits of other enterprises, also squeeze their own living space. Is not conducive to long-term development and healthy growth of the industry. In addition many small and medium enterprises can also develop network market to attract more domestic orders. In the interview, the reporter found that many small and medium enterprises have gone online sales platform, many companies have chosen to become the largest market for air conditioning and refrigeration member to use this great platform to expand sales of industry sales, have achieved good results, these successful approach, is also worth drawing the enterprise.
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