Heat pump industry to achieve rapid development, product strength and brand strength is the key. According to Express learned refrigeration, heat pump industry of the time though a lot, but the market is still relatively low awareness, strength and brand strength in the product areas need large flower mine. For purposes of air to water heaters, improve product quality and brand influence is to promote the rapid development of air to the industry focus.
800 billion relative to the water heater market, the capacity of air to water heaters less than five per cent market share, and to expansion of the market, the first force is the product upgrade. According to refrigeration Express report, the air force of the water heater products to enhance the pressure is not small: a lower overall market awareness, air to water heater in the terminal market is also urgent need to expand awareness. Two compared to gas, electricity, three types of solar water heaters, air heaters can price high, end-market consumption capacity constraints to market development. Three industry technical service personnel shortages.
Since 2003, air heaters can be highlighted with the Market growth rate of more than 100% - the amount of sales of 030 million yuan in 2003 rose to 1.84 billion yuan in 2008, 2009, 22.4 billion yuan. Although the industry is developing rapidly, many brands, but the real influence of the brand less. For the air to water heaters, in order to achieve the development of thriving industries, to ensure product strength, we must also vigorously promote its brand.
fact, refrigeration Express correspondent investigation found that all aspects of the industry has begun to improve awareness of air to water heaters, increase product promotion, and at the same time strengthen the training of employees. In order to force the air to the water heater to product and brand power of a two-pronged effect, the major pump companies improve product quality, product image and service levels while increasing product promotion, and strengthen cooperation in the pilot project to promote the market of air to water heater development.
2008, the industry-sponsored energy-saving air to water heater Miles opened the prelude to full extension, the Chinese energy industry alliance Miles and start to integrate resources, promote the powerful combination to enhance intergovernmental cooperation and communication, improve air to the water heater industry influence. With China's energy-saving activities on the air to water heaters Miles promotion, more and more end customers accepted the new thing, the Chinese energy Miles communicate face to face with the audience makes the air to promote household water heater to improve the penetration rate was . China Energy Conservation Miles traveled half of China, opened the heat pump industry, product and brand power of a two-pronged force situation, the air to the water heater sales are in the market to grow exponentially, according to chairman of the Guangdong Electric Co., Ltd. Tang Bikui with the benefit said that the air in 2010 exceeded 40 billion mark can. Compared to 2003, tens of millions of market capacity, the development of air to water heater to a new level.
In addition, the heat pump various types of training organizations, such as Guangdong Electric Co., Ltd. held with the benefit of Major heat pump designers contest organization and actively participate in development of heat pump technology and other initiatives are the product of air to the water heater to enhance power and brand power made full preparations. Product publicity, media, adding to the water heater for the development of air injected new vitality.
With the development of heat pump technology, either from the perspective of energy efficiency or defrost, air to force water heater products have greatly improved, and the United States, the same benefits as other brands are also the benchmark for the industry to enhance the brand power of air to water heater. Although the development of air to water heaters, the product of a two-pronged power and brand power needs the joint efforts of many pump companies, but with the national policy on energy conservation concerns, the future development of air to water heaters will be more prosperous, product strength and the development of brand power is both fundamental factor is also an important manifestation of the development, major companies are bound to grasp with both hands and both hands are hard.
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